By Alberto Gonzalez
Marketing4eCommerce Editor
SSplio has today announced the acquisition of Goodfazer, a SaaS customer referral management platform. With this new acquisition, Splio aims to enable brands to use customer referrals to maximize the reach and power of word of mouth to attract new customers.
As the company explained in a statement, “With this acquisition, Splio reinforces its vision that loyalty and engagement are powerful growth levers for brands. With more than 500 clients in retail, e-commerce georgia business email database and hospitality, Splio confirms its position as a leader in MarTech and an expert in commerce, providing a platform that meets all of marketers’ marketing activation needs.”
Splio is a loyalty marketing platform that enables brands to engage and retain their customers across all channels. The platform combines marketing automation and a loyalty engine, to enable brands (retailers, pure players, restaurants, etc.) to activate and retain their customers over the long term with transactional and relational loyalty programs, digitalization of loyalty cards, coupons and invitations in mobile wallets, multi-channel marketing management and referral campaigns (email, SMS, wallet push notifications and WeChat). Brands using Splio include Salsa Jeans Portugal, Gocco, Fotopriz and Intersport.