Instead, you need to orient your strategies with actions that produce immediate results, even if some of those actions were not planned at that specific time. The beauty of the Agile methodology is its adaptability.
you interrupt traditional projects with linear planning methods, which are expensive, yield little and, above all, cannot be modified or updated until the process is concluded with the delivery of the product or service to the customer.
For example, if your customer needs content right now, your project planning list of bahamas consumer email shouldn’t follow the usual series of steps, such as: audit, buyer persona study, content calendar planning, and so on. Instead, you should ask questions and listen to the customer. For example, you might find out that the company has recently opened a new business area or that it has just announced some layoffs.
So, what should you do? Follow the old, rigid company strategies or adapt to the customer’s needs?