Facebook says that as this testing phase progresses, it will “ continue to listen and learn” about the topics and features that advertisers need to integrate, so there may be more topic exclusions added in the near future.
This new feature becomes more relevant as political unrest increases. While the US election has passed, controversial topics are still a valid concern for brands looking to ensure by any means possible that their india business email database advertising efforts do not appear insensitive to social issues or are misplaced.
but it takes on a new dimension as companies strive to avoid any potential fallout from extremist political movements that have been fostered on social networks such as Facebook, and one of the actions they have taken is to pause advertising campaigns in their social media advertising strategies because they consider that they could appear in an unsafe environment for their brands.