Digital Loyalty Programs System: Building Customer Loyalty More Effectively

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In the past, purchases were made conventionally in physical stores with direct interaction between sellers and buyers. However, with the advent of the internet and e-commerce platforms, the way consumers shop has changed drastically. Consumers are now more likely to make purchases online through websites or applications, which allow them to compare prices, read reviews, and make purchasing decisions more quickly and efficiently.

2. The Role of Customer Loyalty in Business Sustainability
Customer loyalty plays a very important role in maintaining croatia mobile phone numbers database business sustainability. Loyal customers tend to make repeat purchases, provide recommendations to others, and become long-term brand advocates. Therefore, building strong relationships with customers and stimulating their loyalty is a very important strategy for companies to achieve sustainable growth.

B. Increasing Business Competition
1. Growth of E-commerce and Marketplace
The growth of e-commerce and marketplaces has drastically changed the business landscape. Customers now have access to a wider range of products and brands, both local and international, with just a few clicks. This has increased competition in the market, with companies vying to attract and retain their customers.

2. The Need for Differentiation Through Digital Loyalty Programs
In the midst of increasingly fierce competition, differentiation is the key to success for companies. One effective way to differentiate is through the implementation of a Digital Loyalty Program. This program allows companies to build closer relationships with customers, reward their loyalty, and stimulate repeat purchases.

By understanding the background of the problems related to the changing consumer paradigm and increasing business competition, companies can be better prepared to face challenges and pursue opportunities in this digital era. Through the right strategy and continuous innovation, companies can build sustainable competitive advantages and achieve long-term success.