Work at a desk where their phone is easily accessible?

[sakibkhan22197]

Spend more time with employees or customers than in the office?
Travel to different locations on a regular basis?

All of these different work schedules can drastically affect your ability to connect with prospective clients through cold calling.
What about the best day to call a cold lead?
Tuesdays through Thursdays are the best days for salespeople to make cold calls with Wednesdays being the most productive day of the week (CallHippo). And this makes sense as Mondays are often used to catch up on work or nurse a hangover and Fridays are consumed with thoughts of weekend plans that definitely don’t involve researching your company’s solution.
How long should a cold call take?
This entirely depends on how well the call is going, but on average, a successful cold call will take nearly 6 minutes while an unsuccessful call will take just over 3 minutes with the first 5 seconds being the most detrimental (Gong). Whether the call is going great or not so great, keep it under 10 minutes, cold calling should be all about prospecting not selling, and this is especially true for B2B sales. In fact, the number one goal of a cold call is appointment setting. If you try to condense your sales cycle by merging the prospecting and selling process, you will be doomed to a poor conversion rate. In addition, keeping conversations short ensures the number of calls can be maximized.
What does a successful B2B cold calling script look like?


Getting the cold calling script right is one of the hardest parts of list of usa cell phone number the process, but it’s also one of the most important. A well-written script will help combat some of the fears related to cold calling while providing a clear and convincing message to deliver to prospective clients. The opening pitch for a cold call should be about 15 seconds. Your sales script should serve as more of an outline than a word-for-word dictation. While you want to make sure you stay on topic, you also want to leave enough wiggle room to weave in a personalized message tailored to the prospect based on research conducted before the call. Let’s go over some of the do’s and don’ts of writing a cold-calling script as well as a general outline that will keep the conversation moving in the right direction.


What not to say in a cold call to maximize cold calling success rates
There are some general rules that most salespeople come to understand very early in their career such as, “Don’t ask a lot of “yes” and “no” questions,” but some are a little less obvious. Here are three things to avoid saying when on a cold call: “Did I catch you at a bad time?” “Yes, actually you did!” *click* Simply asking this question will decrease the chance of scheduling an appointment by 40% (Hubspot). “I’m sorry to bother you, but …” Starting off a cold call with a guilty or apologetic statement is a red flag for most prospects. “Our product/service has X,Y, and Z capabilities” This and similar statements don’t relate to the prospect until you know more about their pain points. On a cold call, it’s important to remember that the prospect on the other end of the line is in the awareness phase. This means that the prospect may or may not realize they have a problem. Until they make it to the consideration stage, the amazing features and benefits that your current customers love will not speak to the prospect’s current situation. Keeping it simple and relatable is key to scheduling the appointment.
What to say in a cold call