we worked in a graphics editor, and the picture began to look more expensive;
changed the color of the top to emphasize the main thing for the target audience - the fit of the model on the figure;
worked with meta-messages and changed the seasonality of photos;
added boots - the image now matches the season.
Result : sales increased by 3.8 times: from 6 to 23 units per uganda telegram database day, from 216 thousand rubles per month to 1.3 million rubles per month. A more “expensive” visual allowed us to increase the price of the product.
Second conversion
The second conversion is the conversion from the card to the basket. At the stage when our potential client has fallen inside the product card, we use a photo funnel. A gross mistake that greatly reduces the client's activity is to use only one photo or a series of almost identical photos in the card. This means that the sales funnel in such a card breaks off at the very beginning.
At the second conversion stage, the seller, using different types of selling photos , argues in favor of choosing the product, demonstrates it from all sides, shows the material, sizes, the product in the interior, and options for use. Works with the client's emotions and closes all his pains and objections.
I constantly analyze different niches on marketplaces and find confirmation that a competent visual can increase the conversion to sales several times. Visual is a packaging for marketing, not the final goal.