#5: Prepare your agency team to embrace AI

[shaownhasane]

Prepare your team for change
Katie believes that the success of artificial intelligence israel b2b leads has less to do with hard skills and more to do with undervalued qualities such as intellectual curiosity, critical thinking, and perseverance.

As barriers to basic AI use continue to lower, she believes a willingness to keep asking questions and learning is more important than technical expertise. She points out that even non-technical people can effectively use tools like ChatGPT for content ideation or lead list generation after following a few quick tutorials.

Katie believes you should treat the introduction of AI like any other technology project: figure out how AI can benefit or enhance your business processes before choosing a tool out of thin air. Marketers should focus more on understanding the impact of AI management processes rather than mastering complex programming.

Artificial intelligence has transformative potential for marketing agencies nimble enough to embrace it. While it can improve efficiency and performance if implemented thoughtfully, it also requires careful change management.

Using Katie’s “5P” model and other frameworks as a guide, agency leaders can begin to chart a pragmatic path to AI assimilation that suits their unique business goals. With a proper understanding of the associated risks and limitations, marketing professionals of all skill levels will learn how to best leverage AI as a driver of innovation, rather than a disruptor.