What is a trust element assessment

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We understand your hesitation, though. Case studies, white papers, and one-pagers take time to make—time that you may not have. Still, these materials help potential buyers understand your business, products, and services.

So, to help you balance your lack of time with your lack of market assets, here’s how to make these engaging materials quickly:

Case Studies: Case studies display how your products or services have helped other businesses. Use data and insight from your clients to showcase the benefits of your solution without having to do extensive research or writing.
Share Easily-Digestible White Papers: Prospects look to white papers for in-depth information on a specific topic, but no one wants to read ten pages of pure text. Keep the copy concise and make your white papers more engaging by using infographics, images, and charts.
Promote Your One-Pagers: One-pagers are a great way to introduce your business, products, and services, but nailing the messaging and design is critical. By using platforms like Canva or Envato, you can access hundreds of plug-and-play templates so you can create one-pagers in a fraction of the time.

92.4% of B2B buyers are more likely to purchase a solution after reading a trusted review, according to a survey by G2. By establishing social proof, you build a level of trust with potential buyers that can’t be formed any other way.

If you are lacking in the social proof department, here’s how you can bridge the gap:

Create or Claim Profiles on Google, LinkedIn, and 3rd-Party Review Sites: Make sure your business has a presence on popular review sites like G2, Clutch, and Capterra. Claiming your business’s profile can help you request, monitor, and respond to reviews. Don’t forget about Google. Set up Google My Business (GMB) so you can respond to reviews. The system also allows you to create multiple listings for every physical location you run. GMB also helps increase your visibility and credibility with the search engine giant. Social mediThink back to the last big investment you made. Be honest with yourself. Was there a moment right before you pulled the trigger when you wondered, “Is this really a good idea?”

Now, think back to a time when you didn’t have that moment of list of australia cell phone number doubt nagging in the back of your mind. With childlike faith, you knew, without hesitation, that this was exactly what you wanted.

What was different between these two pivotal moments in your buying journey?

You guessed it … the value proposition.

But if you’re selling to other businesses how do you write a value proposition that will influence ALL the stakeholders? Sometimes it sounds downright impossible to come up with a strong value proposition for B2B prospects when you have a team of decision-makers with a variety-pack of goals to choose from.

At Martal Group, we have spent 10 years helping tech companies like yours increase conversion rates by transforming their value proposition from an interesting concept to an irresistible offer. We built this guide to take you through the steps of creating, or repositioning, a value proposition that will outshine your competitors. We will go over what a value proposition is, what a value proposition is not, and the steps you can take to write a value proposition that will attract all the decision-makers in your pipeline.