Audience-created channels also help in brand strategy

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The company uses Telegram as a complement to its YouTube channel . The most popular videos on YouTube are shared on Telegram. This way, followers who may not spend much time on YouTube receive a notification of the most interesting videos.

Washington Post
The largest US newspaper uses Telegram to encourage readers to consume more of its content. How did it do it? Washington Post publishes short announcements of the hottest and most current news stories, around 5 posts a day, to update its followers who don’t have enough time to consume the full story, providing the highlights of each news story.

This is a convenient way to retain audiences on your Telegram channel and spark the curiosity of those who want to read the full story on the newspaper's website.

This is the case of Netflix and Amazon Prime Video. Both companies cambodia consumer mobile number list do not have an official Telegram channel, but they allow their audience to create channels with updates on movies, series, releases, quizzes, behind-the-scenes and much more. Learn about the two cases below.

With over 430,000 subscribers, Netflix's main (unofficial) Telegram channel posts various types of content every day, ranging from links to its newly released projects to reviews and behind-the-scenes photos of the most famous characters and actors.

The channel focuses on delivering first-hand content and information to its audience , informing the public about the platform's news and making the product more interesting by creating an exclusive environment for users who are on the Telegram streaming channel.

If you want to see how Netflix and other brands are doing on TikTok, check out this article I put together to help you understand brands’ engagement strategies on the short-form video app.

With over 1 million subscribers, Amazon Prime Video's unofficial channel has the same focus as Netflix: promoting Amazon movies, photos of characters and actors from the plots, and internet articles about the shows that are booming on Amazon.
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