Benefits and advantages of email marketing

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Now that you know the definition of email marketing, we can tell you about the multitude of benefits that creating a strategy based on the emails that your potential customers receive can bring to your company:

It is an economic strategy.
Advertising emails are very effective and have proven their usefulness over the years.
You will have a very tangible way to measure the success of your campaigns through statistics.
Through mass email vp hr email list sending software, it will be very easy for you to be constantly in communication with your clients.
You can automate shipments so you don't have to invest your work time.
You have the option to try A/B tests to see which email works best with your customers before sending it in bulk.
It helps you build customer loyalty and encourage them to buy more frequently.
You can customize the emails.
It is very cost effective as it delivers good results at a low cost.
Types of mass mailing campaigns
There are several types of emails with which you can send mass mailings and we have classified them into two main categories.

Emails we send occasionally
Occasional emails are those that will be written specifically for a special occasion and will be sent to your subscriber list when you feel it is necessary for the evolution of your business:

Newsletters : Creating newsletters means writing a newsletter in which customers can see all the news and updates about your company. It is sent from time to time (monthly, quarterly, half-yearly, yearly, etc.) and allows you to stay in your customers' minds and regularly remind them of your brand and your products.
Commercial email campaigns: These campaigns are totally focused on sales at a specific time. They consist of a series of emails (between 3 and 10) that are sent to a company's subscriber list with offers and promotions to achieve quick sales.