There are a huge number of digital solutions on the market today. With the investment required and the rapid pace of technology advancement, you may have wondered: can technology really improve my bottom line? Or in other words, is digital transformation worth it?
The answer is yes, today technology is a mandatory subject for any company, key to optimizing the company's resources, positioning itself in the current market and increasing the capture of leads. Not to mention the need to have a certain online presence and be able to carry out remote management after the pandemic situation in 2020.
Yes, technology is key, but not in any way, nor as a quick, one-size-fits-all “wildcard” solution.
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Sales Enablement to transform your company
It is clear that technology is important, but not enough on its own. What else do we need?
Any business that wants to digitize its sales needs to do some prior work to analyze the digital assets needed and also study how they can be used. In fact, many large international companies are already betting on the creation of the “Enabler” figure or are turning to people and companies that specialize in Sales Enablement to improve sales .
The key to increasing profits with technology lies in ecuador whatsapp data training your sales team . Whether through training or the most appropriate technology, without improving sales processes, it will be very difficult to recover the investment you have made in digital tools.
It is important to note that Sales Enablement is not a specific solution, but rather a global strategy that focuses on achieving comprehensive sales improvement. Knowledge is the basis for developing the best possible strategy.
It is important to know what the company's day-to-day operations are like in order to transform its operation and optimize business and sales processes. To do this, it is key to reflect on questions such as:
What is your sales team's routine? Is it all used to its full potential?
How are the tools we already have used? Are they really used? Do they need further integration?
What skills does your sales team have? Could they be enhanced with technology?
That is to say, before looking to the future, a deep understanding of our company's present is necessary.
Now, what exactly should we look at?
How to ensure success in digitalization? We tell you in our Ebook !
It is clear that digital transformation without a strategy behind it is a leap in the dark.
For this reason, at CatalogPlayer we have created an Ebook with the keys to a successful digital transformation.