Gender For merchants who sell a variety of products, gender-specific targeted promotion is the simplest and fastest way to improve message effectiveness and reduce blockade. For example, a certain clothing store used to send messages to all their friends regardless of whether they were launching new styles or doing promotions. However, just like physical stores, they also divided floors for men and women. Later, they only used "gender attributes" to separate women's and men's styles. Information about men's clothing is sent to male customers and female customers respectively, and the store's overall blocking rate is reduced by as much as 30%! 88903e8b87cd1a180c2a762cd64395b9.png Attribute three: age Taking five years as a unit, we can choose to send messages to friends of a specific age group.
If the age attribute and gender attribute are used together, it can also make the push message more accurate! f4621cce7f168ff0f0be93209d8e7c97.png Attribute 4: Operating system (operating system of friend’s phone) If you are a 3C store or game brand, you can use this attribute to give different information to friends with different mobile phone operating systems, and australia mobile phone number list provide the right information to the right people! 918912d97df3d82c2147bc0b5f48d558.png Attribute 5: Region You can use this attribute to know the county and city where your friends are located. For stores with different branches, this is a very useful classification attribute ., you can send event messages to friends in the area. Not only It can achieve the purpose of the event more effectively and avoid randomly sending group messages, causing most friends to feel disturbed and block their accounts! d1cd43cc9f3be8632fd176c24f67f078.png After selecting the filter conditions, the system will automatically bring in the number of friends who meet the filter conditions.
By making good use of these 5 attributes, you can also reduce the blocking rate step by step and successfully and effectively convey what you want to say to every friend! cdb46d4a5083c574fc825d91352460d3.jpg Audience building After sending a message, you can create an "audience" by friends who have opened and clicked the message. You can also use the tags you created for customers during one-on-one chats as the basis for creating an "audience", or if you have a string of By connecting plug-in modules, you can also use the collected friend UIDs to create an "audience" in the background. After establishing various audiences, when you want to send a message next time, you can select or exclude the established "audiences" (which can be cross-combinated) to determine the target of the message, achieving the effect of focus marketing and improving the effectiveness of promotion. 5b94f2ebbaca847f6277d3e13f03aefd.