Cookie retargeting is the secret tool already used by many of the most popular websites. It allows you to show your users customized messages on the website based on their previous behavior, helping you increase sales.
In this article, we'll show you how to use cookie retargeting in WordPress to display custom on-site messages and increase conversions.
How to use onsite cookie retargeting in WordPress
Was ist Cookie-Retargeting?
Cookie retargeting is a marketing technique in which websites use cookies to track user behavior and provide a personalized experience.
There are two types of cookie retargeting techniques.
First, there is off-site cookie retargeting. This method is used to track users' activities across the web.
Facebook Pixel and Google Remarketing are two of the most popular advertising programs that allow you to leverage their massive reach and show targeted ads to people who visit your website.
Second, there is on-site cookie retargeting, list of bulgaria cell phone number which allows you to show users targeted messages based on how they interact with your WordPress website .
What are cookies?
Cookies are small text files containing elements of data. Websites set cookies in users' browsers to store temporary information such as login status, user preferences, session details, and more.
If you've ever landed on a specific product page, only to be retargeted with ads for that exact product while browsing other websites, you know how powerful cookie retargeting is.
How to Use Cookie Retargeting in WordPress to Display Custom On-Site Messages
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