The above figure shows the performance of a well-known mid-core casual board game in 2023. The game includes interesting game mechanics such as real estate sales, rent collection, and house construction. It also provides unique character abilities and fast-paced online multiplayer capabilities.
The key to this game achieving such outstanding results is the use of data-driven strategies:
List of similar users: Game companies invest a lot of resources and use basic player information and content analysis in the app to generate and optimize lists of similar users. Additionally, Appier works with gaming clients to collect attributed and unattributed postback data.
Customized models: Game developers experimented with different models, starting with broad country-level data and moving to more granular data as they gained more campaign learnings to continue to ensure ads were relevant and effective.
Optimize placement purchasing: Carefully track the conversion rates of different traffic sources and adjust ad placements accordingly to make the most effective use of advertising budgets.
Content bidding optimization: Optimize the bidding prices of different argentina mobile phone number list content based on the status of in-app purchase behavior to enhance the accuracy and effectiveness of goal setting.
Mid-core zombie strategy game uses Appier's strategy to become a successful example of game marketing
CN4
Good Partner shown above is a well-known mid-core strategy game. This game is set in a post-apocalyptic world where zombies are rampant, allowing players to use in-depth base defense strategies and combat methods to fight against the endless zombie army.
The highlights of this cooperation are as follows:
Dynamic strategy adjustment: Appier is good at dynamically adjusting and customizing strategies based on marketing campaign results and partner goals, including removing exposure caps, strengthening CPI, and exploring different traffic experiments, including app traffic expansion and content testing.
Customized services: Appier provides various customized services, including automated content reports, weekly ROAS reports, and quarterly improvement planning to continuously optimize marketing activities and track results.