Builds share of voice on a topic

[shaownhasan]

When you repurpose content for social media, indonesia business email list you double down on key brand messaging. According to the 2024 Content Benchmarks Report, brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled. That’s a lot of opportunities to find creative ways to repurpose content and remind social followers about your unique value proposition.

Share of voice is a metric for how much your brand dominates a conversation in your industry compared to your competitors. For example, Sprout is a frontrunner in conversations about social media influencers. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content.

The next time your target audience searches for that topic on social or in a search engine, your brand may be at the top of their search results—proving to your audience why you’re the authority in this area. (We’re always on the front page of search results for social media influencers, for example).

A Facebook post about influencer marketing from Sprout Social.

When you repurpose content for social media, you play the long game. It’s not just about saving time and money, it’s also about increasing visibility and authority over time.

What to consider: Best practices for repurposing content for social media
If you don’t have a strategy for repurposing content for social media, it can feel a bit overwhelming to start. Where do you begin? What workflow is right for your team? How much repurposing is too much? Don’t worry—the following best practices will answer your questions so you feel confident when getting started.