What is the average engagement rate on Instagram?

[shaownhasan]

RivalIQ puts the median engagement rate on Instagram iran business email list at 0.43% across all industries.

The average engagement rate for Instagram varies depending on factors such as post type and industry. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

Additionally, the latest Instagram stats show that Reels are the most engaging post type with an average engagement of 1.23%.

Instagram carousels have an average engagement rate of 0.99%, while image posts see 0.70% engagement on average.

What is a good engagement rate on Instagram?
The RivalIQ study found that the median Instagram engagement rate for the top 25% of brands is 1.02%. So anything around this number should be safe. That said, you’d ideally want to shoot for a higher engagement rate than the platform average.

Plus, you should consider the benchmarks in your industry to see what’s a good engagement rate for you. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%.

This makes it crucial to look at the average Instagram engagement rate of your top competitors to see if you’re getting good engagement. Run an Instagram competitors report to get a better idea of typical engagement rates in your industry.

What is a good influencer engagement rate on Instagram?
Statista reports that the average influencer engagement rate on Instagram is 1.85%. So anything higher than this is a good engagement rate.