GA4 tags that can be set in GTM

[shaownhasan]

4. Easy and safe sharing
GTM can be easily and safely shared with other departments and people outside the company. With GTM, you can set tags without entering the admin screen, and there is no need to provide login information for canadian ceo email lists WordPress, etc. Even if you outsource to a third party, you can safely ask them to edit tags as long as you share your GTM account.

GA4 tags that can be set in GTM are classified into two types: GA4 setting tags and GA4 event tags. Here we will explain the characteristics of each.

GA4 Settings Tag
The GA4 setting tag is the basic tag for data measurement, and you must set it so that the tag fires on all pages you want to measure with GA4. When setting up the GA4 setting tag, you will need a "measurement ID." We will explain the measurement ID in more detail later.

GA4 Event Tags
GA4 event tags are used to set custom events. A custom event is one of the events in GA4 that requires you to implement a name for yourself.

Steps to set up GA4 with GTM
There are five steps to setting up GA4 with GTM. Here we will explain the setup steps.