Grow your follower count faster: Automation undoubtedly helps you boost your follower count. Simply spending time on the platform and interacting with accounts in any way, shape or form will japan business email list set you up for more engagement by default. This brings in more visibility, which is crucial to get more followers on Instagram.
Uncover important insights about your audience: The right automation tools help you learn more about your target audience. They encourage you to take a deeper dive into your audience’s preferences. So, you can discover what Instagram hashtags people use or what types of content interests them most.
Cons of Instagram automation
Instagram isn’t a fan of automation “hacks”: Instagram has a history of taking action against tools that they consider spammy. The platform wants its users to engage authentically and organically. So Instagram sets limits and penalties for tactics they see as potentially gaming their algorithm. More on this in the next section.
Poor automation looks spammy: People can spot a bot at a glance. Automating likes and comments is a recipe for a potential social media crisis. Instagram brand accounts should emphasize human interactions and avoid anything that looks spammy.
Potentially miss out on important customer interactions: The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers. You can’t provide personalized service with purely automated interactions. Instead, only automate aspects of your Instagram account that encourage you to spend more time with your followers.
Is Instagram automation allowed?
As we’ve discussed, there are pros and cons, but those are subjective. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines—so your account doesn’t get penalized.
The short answer is yes, Instagram automation is allowed. The long answer is that certain types of automation cheapen the experience and make your business look bad online. And some types of automation can even get your account banned.