Divide by target attributes and concerns

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Ad groups can contain multiple keywords and ad copy. However, because ad copy is selected randomly for the hit keyword, there is a risk that ad copy that does not match the keyword will be displayed. Therefore, although it is no longer possible to manage them all at once, the mainstream approach is to put one keyword and one ad copy in an ad group.

Sorted by destination URL
Another method is to group ad groups with the same ad text for the destination URL. If canadian cfo email lists the destination URL is the same, the keywords and ad text should also be similar. This method will prevent the risk of the keywords and ad text not matching that we explained earlier. If it is easier to manage multiple ad texts and keywords together, this method is also recommended.

If you are selling products for women, men, etc., you can divide your ad groups by attributes. Also, many users search with concerns in mind, such as which product they should buy or what products are recommended. Therefore, you can create ad groups based on the concerns of your target audience.

How to choose keywords
Keywords determine which search keywords your ad copy will be displayed for.