2. Video title
Now that we've sorted out the icon, let's move on to the video title. The title also has a strong influence on the decision to click on a video. There are a few tips that will help you create a clickable title for a YouTube video.
Be creative
YouTube is full of trivial and uninformative headlines. "How to choose a vacuum cleaner?" - seriously, is that all you can do?
The title should be interesting, intriguing, informative. Let's call it the "three I's" rule.
Optimizing videos for search is certainly a good thing, but you should never overdo it. Never list keywords in order, as this will not help either clickability or promotion.
Link to icon
What is depicted on your icon should be connected in gambling data singapore phone number with what you write in the title. It does not happen that the title is "How to choose a vacuum cleaner", and on the icon there is a girl in a bikini. This will cause dissonance in the user's head and will definitely not have a positive effect on promotion.
Everything important at once
It is best to say all the important information in the first words of the title, you can also add the main keyword of the video there, but only if it is suitable for this. Do not write abstract nonsense at the very beginning, it is better to leave it for the end of the title.
Use brackets
Everyone loves brackets and when they are there, they attract attention. In brackets you can write something clarifying or simply attention-grabbing.
"How to choose a vacuum cleaner (vacuum cleaner battle of the century)" - sounds pretty epic, don't you agree? Use this technique to increase the clickability of your videos.
3. Video description
Description is the last part that you can influence in terms of clickability. There will be only one piece of advice here - at the very beginning it is better to use a key phrase to promote the video, but you can also make some kind of catchy hook that will interest users who decided to read it anyway. Here you can twist the intrigue or just briefly describe what is happening in your video.
4.4K
Now 4K technology is already quite widespread, as well as good Internet. So, if you can make videos in this format - do it and YouTube will carefully tell the user that this format is available for viewing. At least a little, but this fact increases clickability.
5. Duration
There is no clear and unambiguous advice on the length of a video, it is always different for different niches. For example, for me, the author of this article, the most attractive videos are 15 minutes long. That's about how long my lunch or break from work takes, which I can afford to spend on a video. More is great, but you might have to split the video into two sessions, less is not very interesting, because I won't even have time to finish eating before the video ends.