How long should you test campaigns?

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If a company has many competitors, the identity should be thought out as much as possible. For example, if the company plans to sell cosmetics and perfumes. And monopoly companies, such as Russian Railways, use identity for effective communications with clients.

The work of a targetologist is a el salvador telegram number database complex process in which hypothesis testing plays a major role. With its help, the specialist gets to know the target audience better, checks his assumptions, and tries to reduce the cost of the target action. Let's figure out how exactly to test different elements of a campaign: creatives, strategies, targeting in VK Ads.


The process of testing hypotheses, according to VK Advertising specialists, should look something like this:

launch analytics;
setting up advertising campaigns;
time for collecting primary information – 2-3 days;
checking creatives within 3-5 days;
testing campaign strategies within 3-5 days;
checking targeting – no more than once every 2-3 days, but this period can be increased;
scaling – no more than once every 2-3 days.
How to test creatives
If a campaign has only 1 creative, it will not work equally well with all user audiences. Even if an ad has a very successful combination of image, headline and text, it will most likely burn out and lose its effectiveness in the future.

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What promotion objects should the tourism business use in VK Advertising