If retention marketing measures get in the way of customers, it will not only be difficult to maintain the relationship, but it may even cause them to abandon you.
To avoid this, create customer segments and take appropriate approaches based on the customer's circumstances. For example, if online actions such as "purchased a product related to XX" or "responded to a discount coupon" are shown, one way to do this is to develop a patterned approach such as "introducing related products in the same genre" or "sending discount information immediately."
An accurate approach based on customer segments will also make it possible to eliminate measures that are not required by customers.
It costs money to get results
Managing and analyzing data is a specialized, time-consuming thailand telegram phone number list task that involves a wide range of items, so it is best to automate it as much as possible.
In order to increase efficiency within a limited time, many companies are adopting tools such as CRM, MA (marketing automation), and SFA (sales force automation).
You may have to worry about the implementation and operation costs until you see results. By clearly determining the target values and goals of your retention measures in advance, you will be able to set a target budget.
Also, the biggest enemy of these tools is the situation them but don't know how to use them properly. Instead of introducing many tools at once, it may be a good idea to take small steps.