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This is an example of a pharmaceutical company using CDP (Treasure Data CDP) and BI tools to integrate and analyze behavioral data from medical professionals and patients, and support effective marketing and sales activities.

PoC to build an environment for accumulating web behavior data of medical professionals and patients, and analyzing their interests using CRM data integration
Building CDP and BI tools
Analysis of the interests of medical professionals and patients, and consultation on content creation and advertising based on the results of that analysis
1. Data collection and data integration through CDP construction
The pharmaceutical company we supported collected data on medical professionals and patients from multiple data sources. By aggregating that data in Treasure Data CDP and managing it in a unified manner, they were able to prevent customer data from being overlooked, centralize scattered data, and gain a detailed understanding of their customers.

What is Treasure Data CDP? A thorough explanation of its features, how to use it, and the essence of its functions
2024.07.16
What is Treasure Data CDP? A thorough explanation of its features, how to use it, and the essence of its functions
What can you do with Treasure Data CDP? We will explain in detail the process of data utilization, its functions and features.
Specifically, Treasure Data CDP is used to consolidate and visualize the behavioral data of medical professionals and patients in one place. This data integration makes it possible to clearly understand dominican republic whatsapp number database the behavioral patterns and preferences of each individual. For example, it is possible to perform detailed analysis of which treatments and drugs medical professionals are interested in, and which diseases patients are looking for information on.

The results of this analysis were visualized using BI tools and shared with stakeholders within the organization, making it easier for everyone to make data-based decisions by presenting complex data in an easy-to-understand format.

2. Data-based policy proposals
Based on the analyzed data, we proposed specific measures tailored to the attributes and interests of medical professionals and patients.

Home Page Content Optimization
Personalize website content based on the interests of healthcare professionals and patients, improving user experience by giving visitors quicker access to the information they need.
Ad targeting optimization:
Deliver effective ads at the right time based on interests and browsing behavior. This increases the effectiveness of ads and enables efficient marketing without wasting resources.
Supporting sales activities for medical representatives (MRs)