External Web Media Coverage

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Competition for popular keywords and targets is fierce, and advertising costs can soar. Proper budget allocation is necessary to maintain an effective web advertising campaign, and some degree of specialized know-how in web advertising operations is required. In addition, many users are fed up with excessive advertising on the web, and may ignore or block ads.

Social media management
Companies open official accounts on SNS (social networking services) such as Facebook, Twitter (formerly Twitter), Instagram, YouTube, and LINE, and by posting and spreading iceland whatsapp number database product information and content, they can gain leads from their followers. Posting information from your company's account is basically free, and even if you use paid advertising, you can run an advertising campaign at a relatively low cost. Facebook and Instagram also have advertising options that allow you to acquire leads on the platform.

Many companies have official accounts, so to attract users' attention, you need to devise content, post regularly, and communicate with your followers. This requires a considerable amount of time and resources. Because it is a public platform, you may face negative comments and evaluations, or your posts may be criticized and lead to a backlash.

Online seminars (webinars)
An online seminar (webinar) is a seminar or workshop held on the web, where participants can join from their homes or offices via webcams and screen sharing. There is no need to pay for venue rental or travel costs, so events can be held at a relatively low cost. Since it is not dependent on a physical location, participants can come from anywhere in the country or the world. Webinars can also be recorded and reused as content that can be viewed on demand at a later date.

Compared to face-to-face events, participants at online seminars often attend as a casual way to gather information, making the quality of leads a challenge.

We publish articles introducing our products and services on websites operated by third parties, such as industry sites, news sites, online magazines, etc. Because the articles are published from a third-party perspective, they are more likely to be trusted by readers than advertisements, and they can be widely approached to the unique readership of the media.

Being featured in well-known media can be expensive, and there are concerns that it does not directly lead to increased sales, making it difficult to accurately measure the cost-effectiveness.