Use qualitative analysis correctly to improve the quality of your website

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Be careful, as too much frequency can be irritating to users. Clicks This is the number of times a user clicked on a displayed ad. The more times, the higher the click rate, which means the higher the quality of the ad. Click-through rate This is the percentage that indicates how many times an ad was clicked based on the number of impressions that the ad was displayed to users. It is calculated by "number of clicks / number of impressions x 100%" and is an indicator of how interested a user was in an ad.


Cost per click This refers to the advertising cost incurred taiwan telegram phone number list for each click on a listing ad, etc. It is calculated by "advertising cost / number of clicks", and the lower the cost per click, the more cost-effective the result is, since it is possible to attract more visitors with a lower budget. Conversions This is the number of users who visited the site via an ad and made a purchase, requested information, made an inquiry, registered, etc.


It is an indicator of whether the pre-set website goals are being achieved. Conversion rate This is a number that indicates what percentage of users who visited the site had the aforementioned number of conversions, and is calculated by dividing the number of conversions by the number of visits. Even if the number of conversions has increased, if the conversion rate has decreased, it means that there is still room for improvement on the site. ROAS (Return on Advertising Spend) ROAS is an acronym for "Return on Advertising Spend" and is a percentage that represents the ratio of sales to advertising costs.