We will give you a basic example:

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This is the winning formula:

How to improve customer service with artificial intelligence

In a nutshell, that's what predictive analytics is all about.

But the ideal is that you understand this netherlands telegram database concept in the best way possible and that is why we share with you the definition from Harvard Business School :

“Predictive analytics is the use of data to predict future trends and events. It uses historical data to forecast potential scenarios that can help drive strategic decisions.”

Again, you can leverage AI tools to analyze your customers’ behavior and purchase history.

The ultimate goal is to identify patterns and predict how you can create and launch new products or services that not only meet customer needs, but also completely enrich the customer experience.



Let's say you have a small e-commerce site selling handmade candles.

In that case, you can analyze your customers' browsing and purchasing history to find out which candles they tend to buy on a recurring basis.

If you're wondering why you should do that, here's the reasoning behind this strategy.

This will allow you to anticipate a future scenario. For example, you could automate an email to remind them that their favorite candles or scents are back in stock and that they can purchase them before they run out of inventory.