Challenges of digital advertising in 2024: all the keys

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Marketing is constantly evolving, so new campaigns must be increasingly tailored to the challenges of digital advertising . To do this, in addition to knowing how to take advantage of the resources and tools at our disposal, it is important to understand the current market and how audiences act: discover all the keys and challenges of the sector in 2024 .

Digital advertising trends in 2024
As we say, digital advertising is evolving at an unstoppable pace. For example, immersive marketing is now a trend and augmented reality ads can be created on Instagram and other platforms .

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To be best prepared for a changing environment, it is best to have solid training . A very useful resource can be these marketing courses with which to learn the basics of digital advertising, as well as all the tools with which to make your campaigns more successful.

In short, digital advertising has become an industrial turkey phone number lead machine that generates multi-million dollar investments. However, there are a number of challenges that any company that wants to position itself and optimize its sales faces.

Below we give you the key points that you should not lose sight of if you want your business to be up to date.

Understand your target audience well
One of the most common problems in digital advertising today is the overstimulation to which the target audience is subjected. On platforms and social networks, feeds are updated in a matter of seconds and there is a continuous bombardment of advertising .

That is why it is very important that digital advertising attracts the target audience from the very beginning . To do this, you must take into account many factors , such as the target or the medium through which you will launch a marketing campaign.

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To begin with, working with segments of the population between 20 and 40 years old is not the same as working with segments of the population between 40 and 60 years old . You have to adapt the content of your campaigns to your audience , and now you have to be much more precise if you use platforms such as social networks for your campaigns.

For example, the baby boomer generation (preceding generation X) seeks authenticity , so you should focus on digital advertising that focuses on traditions and sincerity.

Generation X (millennials) are easy to attract through nostalgia , so your marketing campaigns must focus on emotions and the importance of the product. This is one of the most interesting groups for brands , and any campaign that makes them feel part of the product (campaigns that allow them to participate, such as those launched on social networks) are generally very effective.

Generation Z demands short and concise messages . TikTok knows this and its success lies in its ability to quickly capture the attention of this target . In this type of digital advertising campaign, the use of influencers is very effective .

Finally, the alpha generation is very similar to the Z generation , but it will be the first to adopt new digital environments , such as virtual and augmented reality , so you have to understand very well the new marketing tools at your disposal.

Use new resources to improve your digital advertising campaigns
Once you understand your target audience, you need to know how to use the tools at your disposal. For example, it is a trend to use ChatGPT to optimize your social media marketing campaigns.

Don't hesitate to invest in new talent either . In this sense, the figure of the Social Media Manager has become essential, regardless of the segmentation of your target.

Finally, remember that reading about marketing is always a very powerful resource that will help you face the challenges of digital advertising.

At MÁSMÓVIL NEGOCIOS we hope to have helped you understand the challenges of digital advertising that we currently face so that your marketing campaigns are more effective than ever.