For example, for users who have issues like "the number of conversions is not increasing...", you can create a document such as "7 measures that have been successful in improving the number of conversions". Then, you can create an article for users who search for keywords such as "improving conversions" or "ways to increase conversions" and include a button to download the document. [CV example 2] Membership registration Depending on the media, there are cases where the conversion is the membership registration required to view the article.
This is a method seen in media that handle original new zealand telegram data information unique to their company or specific data. Since the world is full of articles that can be read for free, we create articles that make people think, "I want to read it so much that I'm willing to register as a member." In this way, membership-based websites not only create content that can be expected to rank highly through SEO, but also make efforts to attract users with a free, publicly available introductory section.
[CV Example 4] Webinar application In some cases, a conversion can be an application for a webinar. A webinar is a combination of the words "web" and "seminar," and is a seminar held on the web. Rather than using text-based materials, the issues and concerns of users gathered through SEO are addressed in an actual seminar format. In addition to SEO, we also promote webinars through emails, etc. Because it is more difficult to get people to download materials, the trick is to link them to downloads using keywords that generate high interest.