Understand your target audience

[fomayof928@mowline]

The most effective way to engage your audience is to get to know them. Your target audience shares specific characteristics, so a best practice is to look at commonalities within, such as:

Demographics
Geography
Behaviors
Psychographics
Buying intent
Subcultures
Interests, hobbies and values
This will help you determine what your audience cares latvia b2b email leads about most, what day-to-day challenges they face and how you can best support them.

Knowing your audience will also help you determine which social channels to focus on. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents.

Social listening gives you access to the unfiltered opinions of your target audience. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening. Thus, helping you gain a competitive edge over the rest of the industry.