Reach vs. impressions vs. engagement by social network

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The Social Media Metrics Map (Free Resource)

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If you’re looking to better understand how to improve your reach and impressions, it’s important to learn about the different ways each social media network measures them. Many networks include reach lithuania b2b leads and impressions in their native social media analytics, but their definitions can differ slightly. Let’s review.

Facebook: Reach, impressions and engagement
Facebook shows reach and impressions broken down by post type and other categories. Facebook reach falls into three different categories:

Organic: The number of unique people who saw your content for free.
Paid: The number of unique people who saw your paid content, such as a Facebook Ad.
Viral: The number of unique people who saw your post or Facebook Page mentioned in a story published by someone else. These stories include actions such as liking, sharing or commenting.
Facebook impressions are also broken down into three categories, which are viewable in Sprout’s Facebook Pages report:

Organic: The number of times your content was displayed in the Feed or on your Page.
Paid: The number of times your paid content was displayed.
Viral: The number of times content associated with your Page was displayed in a story published by another user. These stories include liking, sharing or commenting.
Sprout Social's Facebook Pages report, featuring reporting on impressions, engagements, post link clicks and audience growth.