Images play a vital role in enhancing the experience of your site visitors.

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Optimize your images
You probably spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.

But do you spend as much time optimizing the images on your site? When used properly, images can help your site’s overall SEO and increase organic traffic . Below, we list four things you can do to optimize your images.

Choose the best file format
Site speed is an important ranking signal, and images often contribute significantly to the burkina faso email list overall page size. Therefore, it is necessary to optimize images to improve the overall performance of the site.

The first step in image optimization is choosing the best file format, so let's look at JPEG, PNG, and WebP.

The most commonly used image formats on the web are JPEG and PNG. The two formats use different compression techniques, which is why file sizes can vary greatly.

Showing JPEG vs PNG - image optimization best practices
Looking at the file size differences above, it might seem like JPEG is the clear winner. But it would be a mistake to use JPEG as the de facto format for your website images.

In fact, while JPEG is great for photographs (as seen in the Panda image above), PNG is better suited for images that contain text or hand-drawn drawings. This illustration from Digital Inspiration proves it.