AKIT is confident that in such a situation people

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Critical moment
Online trade generally supported the parliamentarian's approach - Russian goods need to be promoted, Artem Sokolov, president of the Association of Internet Trade (AKIT), told Izvestia.

— But the choice of promotion belize whatsapp resource mechanics should remain with the platforms, — he said. — In its current version, the bill will not achieve the stated goals, but will only lead to billions in losses: the top positions will be occupied by the largest Russian manufacturers who have no problems with sales, and access for small and medium-sized businesses to promotion on electronic platforms will be significantly hindered.

According to the expert, additional costs will also arise for sellers: it will be necessary to refine the recommendation algorithms, and in addition, hire new employees to check a large number of documents on the Russian origin of the goods.

will leave the platforms: the delivery of goods will not meet the needs of buyers.

The producers themselves also considered the document contradictory, executive director of the Association of Manufacturers of Perfumes, Cosmetics, Household Chemicals and Hygiene Products Petr Bobrovsky told Izvestia. In his opinion, producers can be supported with specific preferences for enterprises, instead of regulating their property rights.

— The bill does not take into account the realities of the market: for example, the largest Russian oil companies have shareholders from different countries — it turns out that their products are not considered domestic. It is also unclear how colleagues in the EAEU should react: why Belarusian products will receive quotas, but Kazakh ones will not. Moreover, there is currently a large assortment of Russian goods on store shelves, so there is no need to introduce such regulation, — the expert noted.

Indeed, it cannot be said that the products of the Russian manufacturer are poorly represented on the shelves of retail chains, noted the head of the Institute for the Development of Entrepreneurship and Economics Natalia Nazarova.

— As a rule, retail chains, including international ones, strive to cooperate with local producers and suppliers, because this has its advantages. First of all, relying on local companies reduces logistics costs. Nevertheless, the representation of Russian products also depends on the number of enterprises capable of fulfilling the terms of contracts, on the quality of their products, — she said.

And these problems, according to the expert, cannot be solved by the measures of the bill. Plus, it will be difficult for the consumer to refuse familiar goods, therefore, in order for domestic products to be bought, it is necessary to conduct an active marketing campaign, otherwise these products, even when the measures being prepared come into force, will not be in demand.