A Brief History of Amul

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Amul Key Sources
Amul Key Activities
Key Partners of Amul
Amul Cost Structure
Amul Competitors
Amul SWOT Analysis
Amul Strengths
Amul Weaknesses
Amul Capabilities
Amul Threats
Conclusion

Amul, the Indian dairy cooperative, has a remarkable and enduring history spanning decades bahamas phone number data . Founded on December 14, 1946 in the town of Anand, Gujarat, India, Amul came into being as the Kaira District Cooperative Milk Producers' Union Limited.

The cooperative was founded by a group of farmers led by Tribhuvandas Patel, with the aim of fighting the exploitation faced by local dairy farms. In 1948, Amul took a major step forward by setting up its first milk collection and processing plant in Anand. This step marked the beginning of its journey in the dairy industry.

The year 1949 proved to be a turning point for Amul when Dr. Verghese Kurien took over as the Managing Director. Known as the “Father of the White Revolution” in India, Dr. Kurien’s leadership and innovative approach revolutionized the dairy industry. His influence and vision played a crucial role in shaping Amul’s future.

One of the most recognizable aspects of Amul is its iconic advertising campaign featuring the Amul Girl, launched in 1965. These witty and humorous advertisements, accompanied by the tagline 'Utterly Butterly Delicious', captured the imagination of the country and contributed significantly to Amul's brand awareness.


Sales of dairy products