Schema markup (structured data) helps search engines understand the context of your content, leading to richer, more informative search results. By adding schema, search engines can display snippets, event details, FAQs, breadcrumbs, etc., directly in the SERPs, improving click-through rates and overall user satisfaction.
Below are the main types of schemas and how they contribute to your SEO and content strategy.
What it is: Product markup provides search engines with product details—price, availability, reviews—directly in search results.
Why it is important:
Product rich snippets: Showing price and availability can encourage more qualified clicks.
Informed Buyers: Users see essential information up front, which improves their confidence when visiting your site.
How to put it into practice:
Add schema Productoto pages that sell physical or digital items.
Include price, currency, availability, and ratings, if available.
2. Review and rating scheme for Rich Snippets
What it is: Review markup allows user ratings or editorial reviews to philippine numbers cell phone appear in search results, often as star ratings.
Why it is important:
Increased CTR: Star ratings and review counts stand out in the SERPs.
Trust Signals: Positive reviews can help build credibility.
How to put it into practice:
Wrap user ratings or editorial reviews in the <head> Reviewor <head> schema AggregateRating.
Ensure authenticity; manipulating reviews can damage credibility.
3. Article Schema for blog posts and news content
What it is: Artículo o NewsSchema artículohelps search engines understand the headline, images, date, author, and publisher of the article.