The role of encryption in email security

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Here’s how to do this step-by-step: Reduce email frequency: Start by reducing the frequency of emails you send to these subscribers. This can help determine whether fewer contacts will increase engagement. Conduct a reaffirmation campaign: Before deleting completely, send a final email informing subscribers that they will be unsubscribed unless they take action. This was a last-ditch attempt at re-engagement. Unsubscribe or ban: For those who are still inactive, you can unsubscribe them from the list or move them to the ban list.

This prevents them from receiving rcs data future emails without permanently deleting the material. Steps: Evaluate and refine your policy Remember that a sunset policy is not a set-and-forget strategy. It requires regular evaluation and adjustments: Monitor key metrics: Regularly track metrics like open rates, click-through rates, unsubscribe rates, and spam complaints. Adjust criteria and schedules: Based on the data you collect, consider adjusting your inactivity thresholds, re-engagement policies, or deletion schedules.

Test and learn: Keep testing different approaches to see what works best for your audience. A/B testing various re-engagement emails or adjusting the frequency of communication can provide valuable insights. Common Mistakes to Avoid When Implementing a Sunset Policy Even with the best intentions, there are some pitfalls to be wary of when implementing a sunset policy. Here are some common mistakes and how to avoid them: Removing subscribers too early or too late Balance is key.