How to write persuasively and apply SEO principles
The most important optimization elements within the page are always valid and to name the most important ones are:
The h1, h2, h3 titles
The exhaustiveness of the content in relation to your competitors , SEMrush can be how does botim work? useful for this
Images optimized in size, weight and alt text
A good structure of internal links for further information
Together with these we include the tools of self-respecting persuasive writing :
Unique and personal style so that users can immediately recognize themselves (see the example of Taffo Funeral Service, they used irony on a very delicate topic and this allowed them to attract the attention of users).
Identifying your buyer persona , here we enter a delicate topic, closely linked to marketing. It is about identifying your typical customer and consequently understanding their language: are there recurring words within your niche?
Empathy: It is essential to make people understand that beyond the screen there are people who communicate and try to solve the user's problems.
The last point is one of the aspects that Google has been pushing hardest on in recent years, as confirmed by both the latest Google Bert update aimed at further humanizing language, and Google's recent research in the field of neuroscience .
In the coming years we can be sure of one thing: the person will be at the center and the SEO copywriter must work according to this perspective.