Working and investing with a focus on this is essential to ensure that everything does not end up in smoke.
A customer-centric culture is not just a matter for the Sales and how to get australia whatsapp number Marketing departments. The entire organization must incorporate the idea of customer priority in its daily operations.
No, not all clients are the same. Nor could the “best” be those who earn the most or who have been with us for a long time.
Many segmentation dynamics do not go beyond the CEO, Sales or Marketing office, so it is impossible for them to be consistent, but above all coherent.
This is very common in Industrial or B2B companies that are highly fragmented by silos due to their natural orientation towards production or the technical aspect.
Therefore, it will be very important to transversalize conclusions to other areas of the company (if other departments have not participated in the dynamics, which is highly advisable), incorporate them into the dynamics of production, quality, logistics, etc. and be constant in their communication.