This can be either a single reminder letter or a chain of 2-3 letters, each of which is sent if the user has not responded to the previous one. The sending time is determined individually depending on the specifics of the product:
if it is a product that is relatively easy to buy, for example, a book or a toy, then the first letter can be sent within 0.5–1 hour after the abandoned cart is detected, and the next one – a day later;
if it is a product that is difficult to decide on buying, or you first need to save up money, for example, a car or large household appliances, then emails sent in the first couple of days will only cause irritation. Here you spain email list need to look at the length of the sales cycle. Analyze how much time your customers spend from the moment they put the product in the basket until the final transaction. This will be the interval during which you should send emails.
When to Send Emails for the Abandoned Carts Trigger
Avoid being pushy. If a customer has not paid for an order after three reminder emails, you don't need to send them any more messages.
When to Send Abandoned Cart Trigger Emails
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