We optimized search campaigns for key queries .
Optimized the time of ad impressions. Based on the pre-project analysis, 20% of the daily budget was spent at night without any visible result.
We took into account the gender and age of the target visitor, his device and location.
We changed promotion strategies and adjusted extensions (particularly for mobile and desktop impressions).
Set up a tracking target on the Binotel (Get Call) button to collect additional analytics data.
Expanded brand campaigns with additional missing keywords. Conducted ad visualization, adjusted ads, added Emoji.
Conducted feed analysis in Merchant Center. Created technical cameroon email list specifications for feed improvement.
Edited the account in Merchant Center. Filled in all the necessary information.
Conducted an analysis of search queries. Excluded irrelevant queries.
We analyzed Google Ads and analytics accounts for data discrepancies. We generated an official response confirmed by Google support. We made changes in the advertising account. Now the discrepancy should be minimal.
Imported tracking goals into the advertising account, such as: Binotel, custom order.
Reconfigured media campaigns (Remarketing). Changed bidding strategy. Made edits to ads. Fixed errors.
We created and configured a Smart KMS campaign with payment for the order. In this campaign, we pay not for clicks, but for the final order, in our case, the order through the “Cart”.
Optimize your campaigns
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