Effective sales channels

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Any online store and business in general needs effective sales channels that always provide a constant flow of customers and high turnover, which contributes to good income. There are about 20 popular types, each of which has its own advantages and disadvantages. The appropriate sales channel is selected through careful analysis, testing and adjustment to a specific area of ​​activity.

what are sales channels and why is it important to choose them correctly

What are sales channels and why is it important to choose them correctly
A sales channel is the path through which customers get to a company to order the goods and services they are interested in. There is no hierarchy in this area, as well as the concept of efficiency or inefficiency - the market ecuador email list is developing, and marketing is forced to adapt to it. The well-known "cold calls" may work well in one segment and be useless in another.

To track changes in the market, marketers regularly conduct research. Thanks to them, it is possible to identify patterns:

The law of "burnout" of sales channels. It boils down to the fact that any advertising becomes less effective over time (CTR is constantly decreasing). Banners are a striking example: initially, the success rate of this sales channel was at the level of 75%, and as the popularity of this type of advertising product grew, it dropped to 0.1-1%.
Pareto's Law. According to it, in any sphere, 1-2 sales channels give the maximum result, although they are not always easy to find.
Interestingly, different methods of attracting customers can work at each stage of business development, so in order to always stay afloat, it is better to follow the empirical rule "50/50". It states that half of the time the company should spend on creating and improving the product, and the other half - on finding and developing the best ways to promote it.