The Importance of Marketing in Business

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In addition, the company will also work to improve its mass email newsletters as follows: Comparison of improvements before and after As a result of implementing measures such as inserting emojis into subject lines and improving the visibility of buttons, the company achieved results such as (depending on the month) "click-through rate was 1.6 times higher than last year" and "order amount via email newsletter was 1.8 times higher than last year." In particular, the percentage of people who checked the "Receive emails" option on the pop-up when registering as a member has increased by approximately 2x as a result of the following improvements: Before and after comparison of the membership registration form Then, from among the successful email delivery patterns, they selected "cart abandonment emails," "catalog open promotion emails," and "birthday emails," and started sending them on LINE as well.


As a result, One to One's LINE messages achieved a high sweden telegram database open rate of 90%. Overview of the measures. Expanding the winning pattern for email to LINE This is a good example of how one-to-one communication using "Synergy!" can further strengthen your approach to customers. For details on the Hiraki Co., Ltd. case, please see the article below. [Case Study] Hiraki Co., Ltd. | By improving emails with a focus on one-to-one measures, the channel has grown to double sales compared to last year (sales via email) CRM measures and a steady PDCA cycle undertaken by "Kutsu no Hiraki" [Case Study] Hiraki Co.


, Ltd. | By improving emails with a focus on one-to-one measures, the channel has grown to double sales compared to last year (sales via email) CRM measures and a steady PDCA cycle undertaken by "Kutsu no Hiraki" Understand "wants" with a CRM system and take an "approach that will resonate with customers more" Understand "wants" with a CRM system and take an "approach that will resonate with customers more" In the apparel industry, customers' purchasing motivation is often "wants," so more detailed approaches and measures are important.