An SEO strategy is essential to position a website. But what about an online store? If you are looking for results, you need to apply specific SEO techniques. Today I will tell you everything you need to know to optimize your SEO strategy in Prestashop and other ecommerce platforms.
A few days ago I gave the second talk on “SEO for Prestashop” together with Luis Cambra, an expert in programming for Prestashop and Prestashop ambassador in Valencia. We already held a first meetup in which we highlight the interaction and involvement of the attendees.
The talk is based on the famous Searchengineland periodic table, with the aim of focusing on solving the problems that most affect positioning in order to, little by little, take into account simpler aspects that have a lesser impact.
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In the basic SEO section , I started by talking about meta tags: how to create them, review them, and common mistakes. In the Architecture section , I talked about structure, crawling, duplicate content, and loading speed, and finally, in the Content section , we discussed the possibilities, what should be done, and I added some Inbound Marketing tips to help you understand the importance of content.
1 Basic SEO
Meta tags
These are the most important and basic. With the meta tags and the content of the website (in addition to external factors such as links), Google understands what your pages are “talking about” and what terms you want to rank for. They must be filled out for categories and product pages; the idea is that they contain the keyword to rank for, although uganda phone number data a good CTA must also be used, since they are visible to the human eye.
By default, the CMS already allows you to fill them out, however, for the Rich Snippet theme you may have to use the “Customer ratings and reviews Pro + Google Rich Snippets” module.
Review meta tags
To check meta tags, the basics would be to look at the source code of the website, but to do it quickly, we can use Screaming Frog or Chrome extensions. At this point, you can spy on the competition and see their meta tags, in order to get ideas or simply copy similar titles.
Common mistakes
Here we can find a great variety, and many of them are repeated. For example, having the logo as H1, default or automatic titles without optimization, titles with several criteria to position, avoiding duplicate metas, pages with the same product features and the same titles (in this case, if they are not going to position, use canonical).
Another common mistake is having the metas unfilled. In this case, the minimum would be to automate it to have better visibility for the user.
It must be clear that having more pages with meta tags does not mean we will have more positioned pages. In fact, this can take away “strength” from the other sections or products. If we fill it automatically, let it be because it is visually better for the user. Here is the link .