Lead Nurturing in the Middle of the Funnel (MOFU)

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TOFU: The top of the funnel marks the beginning of the customer journey, where low-intent leads live.
MOFU: The middle of your funnel is where leads evaluate different solutions—with rising intent.
BOFU: The bottom is where high-intent leads make purchase decisions.
Every company’s funnel—and customers—will behave differently. But the same general rules, and even lead nurturing tactics, often apply.

Pro tip: Always include a clear call to action (CTA) with each strategy, to pull leads through the funnel.
How to Nurture Leads Through Your Sales Funnel
How to Nurture Leads at the Top of the Funnel (TOFU)
At the top of your funnel, you have awareness and interest. Here, leads become aware of their needs—and demonstrate interest in your solution while searching for answers.

Your goal is to attract attention and provide valuable information uruguay telegram data to address their pain points and concerns. Also, get that contact information!

Lead nurturing strategies you can use at the TOFU:

Grow on social media: LinkedIn, Instagram, Facebook, and more. Consider where your ideal customers are—then post, upload videos, and engage on those touchpoints.
Release free resources: Create eBooks, white papers, expert guides, blog posts, worksheets—whatever makes sense. These different types of content must hit lead pain points while building your credibility and industry authority.
Send newsletters and automated emails: From announcements to content roundups, email campaigns are (still) an effective lead-nurturing tactic. Double-check for solid subject lines—which will boost open rates.
Share testimonial/how-to/feature videos: Relevant videos? Those are worth more than a thousand words. Use them to deliver value in an engaging, easy-to-consume format.
Make discovery calls: Learn more about a lead’s needs and how you can help via outreach. Just keep the sales-y stuff at a minimum right now.
In the middle, you’ve got consideration and intent. Prospects will now consider your solution more carefully and (hopefully) demonstrate intent via engagement. Lead scoring comes into play when you segment for more accurate targeting.