Increase the perceived value of your products

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Of course, getting people to a place where they recognize and potentially trust your brand is one thing. Convincing them that your products are worth more than what you charge for them is another.

The higher the level of brand recognition, the less apprehensive a consumer will be about shelling out money for what you offer.

Apple is a great example of a brand that has this concept down to a science. Its products are often significantly more expensive than similar options on the market.

However, their customers don't just buy them, they're willing to camp out overnight outside their local Apple Store to make sure they're among the first.

What are the five stages of brand awareness?
Naturally, your customers go from never having heard of your brand to azerbaijan telegram screening thinking of it as a household name they trust. Brand recognition is a process that has multiple stages. Here are the steps.

1. Consciousness
This is the stage during which you are getting your name out there, as well as helping consumers associate it with your chosen images and slogans.

2. Preference
During this stage, your potential customer learns to choose your products over other options. They may do this because of price, quality, or a previous positive interaction with your brand.

3. Reputation
During this stage, your customer isn't just choosing you. They're starting to respect your brand and see that it has genuine value that outweighs their other options.

4. Confidence
During the trust stage of brand awareness, your customer begins to develop a sense of attachment to your company and products. The choice to buy from you is no longer just about trustworthy products, but also about the personal connection they feel with your brand.