How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

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When Google in 2014presentedEEAT is a standard for evaluating the quality of web pages - SEO specialists were faced with the question: can these three letters pave the way to the top positions in search results?

And while following the EEAT criteria doesn't guarantee you a lead among competitors, it helps improve your rankings significantly. However, just as everyone got used ukraine cell phone number list to regular "food," Google turned into a gourmet and added another letter to the abbreviation.

We advise you not to be afraid of changes, because they are not as scary as they may seem at first glance. An additional letter is not only new requirements, but also new opportunities.

So, if you are ready to grab them today, then we recommend reading the article. We will find out how EAT differs from EEAT, how updating factors affects SEO and what requirements should be followed to improve your ranking in search results.



Read also : How to Get Google to Index Your Website: 10 Ways
EAT and EEAT - what's the difference?
The term "EAT" first appeared inGoogle's Page Quality Rating Guidelinesback in 2014. We wrote earlier,what does the abbreviation EAT meanexpertise, authority, and reliability. Google uses these criteria to evaluate the quality and reliability of content and sites. In more detail, each factor is evaluated according to the following criteria:

Expertise : The level of skill and knowledge demonstrated by the content author. Google wants content to be created by experts in their field.
Authority : This refers to the authority and reputation of the content authors or the site itself. For example, you may be an authority in your field if your content is linked to by other sites.
Trustworthiness : Here we are talking about the authenticity of the information provided. If the content is reliable, relevant and up-to-date, it will be trusted by both users and search engines.
Simply put, EAT's main goal is to provide users with reliable, trustworthy and relevant information.

But in December 2022, Googleadded another content evaluation factor— "E", which means experience . From this moment on, the search engine pays more attention to the practical expertise of the content author, his knowledge of the topic not in words, but in real life.

This is because users often seek information from people who have real experience in a particular topic. For example, we trust advice from a practicing doctor on a clinic website more than from a blogger. As a result, Google rewards pages with higher rankings whose content is created by authors with real experience.

Fortunately or unfortunately, EEAT is not a direct ranking factor for Google because it is impossible to measure and count. It remains an important signal that influences the assessment of the quality of a web page. In addition to improving search rankings, these principles are the basis for building brand trust. If you are an authority on a certain topic, you are ahead of your competitors. Honest reviews and customer testimonials convince potential visitors to buy more often and faster.

More about experience: what should it be and how to demonstrate it?
In today's world, where artificial intelligence technologies are gradually filling the digital space, the value of real human experience is increasing. In particular, more75%people are worried about being misinformed by AI content, which may have been another reason for the change in the acronym.

It is a mistake to think that the innovations will bypass you. It does not matter whether you work in SaaS, e-commerce, etc., the changes affect everyone. Owners of YMYL resources should pay special attention to the new rules .

YMYL websites cover topics that impact a person’s health, safety, happiness, or financial security. But how do you prove to Google that you (or your team) actually have expertise in a particular niche?

The most obvious option is to clearly demonstrate your skills. First of all, this is a well-designed “About Us” page:

If this is a medical site, doctors' diplomas, educational certificates, and scientific papers should be publicly available.
If it is a financial institution, provide a license to operate, certificates of compliance with security standards.
How EAT Became EEAT? All About the Scary New Acronym and the Changes It Brings

The “Media about us” page is also important, or the presence of external references on relevant authoritative resources.

Videos will also help demonstrate skills. A makeup artist can do makeup using different techniques, a chef can cook certain dishes. Thus, it becomes obvious that the content author has practical experience in the niche, and users can see this for themselves.