Selling tickets is an obvious revenue stream for grassroots football clubs. But it’s so easy to rely on the same tactics week in, week out to drive attendance.
To help you supercharge your ticket sales, encourage more spending by fans on the day, AND keep people coming back to your matches, we spoke to Kevin Miller, Vice-Chair and Commercial Manager at Whitehawk Football Club (Kevin also happens to be one of our very knowledgeable sales consultants).
Whitehawk FC has a very high standing in the local qatar rcs data community. The club often supports local organisations like The Whitehawk Foodbank, as well as national charities. In 2021, fans even wrote a musical based on experiences of life at the club. In return, the beloved club has a strong fanbase, with dedicated supporters returning to buy tickets each season.
Here are Kevin’s tactics for maximising matchday revenue:
Prematch campaign #1 Pop up posters around the area
Ask volunteers to distribute posters in local shops. This is also an excellent opportunity to build relationships with local graphic design students – invite them to design posters in exchange for tickets.