Salesforce and 4 important points to remember

hasnasadna · Post by **hasnasadna** » Tue Jan 28, 2025 9:48 am

For example, you can make the subject line stand out by adding emojis. You may think, "Is that all?", but there are cases where the open rate improved by 2 to 3 points in actual case studies. Also, since the target demographic differs depending on each company's marketing policy and the purpose of the email delivery, we recommend conducting AB testing to verify things like: What is the subject line that will make your company's readers want to read more? What is your company's unique winning pattern? 2.

Setting up pre-headers In addition to the subject line, another canada telegram database thing you can do is to set a "pre-header" that displays text under the subject line in Gmail and the standard iPhone mail app. By creating text with this pre-header in mind, you can convey information that cannot be conveyed in the subject line alone before the recipient opens the email. How pre-header text appears in the standard email app The preheader will be displayed by setting it in the "<body>" section of the HTML source of the email body.

If you use an email delivery tool, you don't need to set HTML, so it's recommended because even those who have never worked with HTML source can easily enter and edit it. For more information on pre-headers, please see this article. Increase your email open rate! How to use pre-headers Increase your email open rate! How to use pre-headers 3. Setting the sender name and address The sender name and address settings that are displayed when you send an email are also important.