Why and how Threads came into being

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Threads is a new social network from Meta . In Ukraine, the appbecame available July 6, 2023. Mark Zuckerberg's development functions like Twitter: there are text publications that can be criticized, commented on and distributed. Its main feature is the connection with Instagram. Users automatically transfer the name of their Instagram account to Threads and see the accounts they follow there in search recommendations. This integration also has a certain drawback - deleting an account from ThreadsCan only with an Instagram profile.


In fact, the emergence henan cell phone number list of a new platform from Mark Zuckerberg is an attempt to take advantage of Twitter's problems that arose after the social network was acquired by Elon Musk. After a number of updates, for example, the introduction of restrictions on the number of viewed tweets ordisplay restrictions messages for unregistered users, people began actively looking for an alternative. Meta decided to offer it. On March 10, Zuckerberg officiallyconfirmed work on a new social network – a competitor to Twitter, and on July 6, the world began to register in it. And in the first hours, the applicationuploadedmore5 million times.

The platform is indeed very similar to Twitter in its idea – the feed contains mainly short text messages. The maximum message size is 500 characters. Users can also publish photos and videos (and here, unlike Musk’s social network, there are no restrictions on size and format). Communication between users occurs only publicly (there are no personal messages).

“The idea behind Threads is to create a friendly public space for conversation,”statedMark Zuckerberg in one of the first posts on Threads: “We hope to take what Instagram does best and create a new experience around text, ideas, and conversation around what’s on your mind.”

The Idea of ​​Threads

The app still looks like Instagram. Interestingly, the platform offers the ability to share your Threads posts directly to Instagram Stories.

Add Threads to Stories

Threads has one major limitation – the app is not available in all EU countries. About thisreported The Irish Data Protection Commission (DPC). However, there was no ban as such from any European regulator, Meta decided on its own not to launch the platform in the EU for now to avoid problems. The nuance is that Threadsexportsdata from Instagram. In addition to the username, the system transfers data on health, location, search history and other information. Therefore, for now, users from EU countries can only review publications.

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How it all started? First week
As we wrote above, Threads' audience grew very quickly. In the first two hours, the app was downloaded more than 2 million times, and within 24 hours, Zuckerberg's development had already surpassed the 30 million user mark.

Statistics of the first year Threads

However, some influencers and brands got to the social network earlier than others. Developersoffered the app's "pre-order" feature. That's why, on the night of July 6, individual users received emails with invitations. In particular, these were brands such as Netflix, Billboard, HBO and NPR . Singer Shakira and Instagram CEO Adam Mosseri also had this opportunity.

Threads started to be talked about everywhere, even on Twitter. Users started adding links to their Threads pages in their Twitter account descriptions en masse. In fact, the developers got PR directly on a competing platform.

We are in Threads

Another symbolic moment: in honor of this event, Mark Zuckerberg published his first tweet in 11 years. The head of Meta has not appeared on Twitter since 2012, and on the day of the launch of the new social network, he posted a meme hinting at the launch of a competing application.

Zuckerberg's Twitter post

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Threads in Ukraine
In Ukraine, Threads became available from the first minutes of operation. Brands, volunteers, celebrities, officials and businessmen began to "enter" the new social network. In particular, accounts of the Vivat bookstore, the TOM peanut butter manufacturer, the Staff, Aurora, Comfy, Rozetka, Kyivstar, Allo and many others appeared. Even the military joined.

Ukrainians in Threads

Almost immediately, the Minister of Digital Transformation Mikhail Fedorov “joined” the new social network and Diya’s account appeared.

Mikhailo Fedorov and Diya in Threads

Since Threads is a development by Meta , one of the first things Ukrainians began to test was the limits of what was permitted. Everyone was interested in whether strict moderation applied to Threads , since Facebook and Instagram systematically send Ukrainians to the shadow ban and block accounts for posts about the war. Among the “testers” was the founderMonobankOleg Gorokhovsky. The social network has not passed the test – all Meta prohibitions apply here too. Messages are deleted for mentioning “undesirable words”.

"They deleted it, damn it , "wroteGorokhovsky.

Gorokhovsky at Threads

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How Ukrainians "gained" an audience? Marketing tricks Threads
As soon as Ukrainians "ran" to register in Threads, the peculiarity of the new social network became noticeable - it is more of a friendly community than a platform for earning money. We have already mentioned the position of Mark Zuckerberg, who positioned the platform as a " friendly public space for conversations." Also, the "free" nature of the community indicates the speed of development and limited functionality. Especially Metadeclares, that Threads won't have ads for now, making the platform a literal place for new discoveries.

What content did you use to build your audience?
Jokes-memes
The newbie authors quickly began to build an audience. For the first three days, everyone was there literally around the clock – getting to know each other, talking about themselves, sharing thoughts and jokes.