How to Create Optimized URLs: Say No to Complex Strings

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Personalization is a key component of success in marketing. Thus,72%of consumers say they are more likely to engage with personalized messages or content. Providing your visitors with relevant offers will be critical to the success of your site or app.

Luckily, there is a powerful way to deliver relevant content to your audience – have you heard of deep links? Deep links direct users to specific sections of a mobile app that best suit their needs.

By directing visitors jiangsu cell phone number list to the pages they are interested in, you personalize and simplify the user experience. A properly created deep link will allow you to access the necessary content in just one click, and that's great!

In this article, you will forget about countless redirects thanks to deep links. We recommend reading the article to provide visitors to your website or mobile app users with even greater convenience.

What is deeplinking
Photo: SMMGURU.INFO

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What are deep links and why are they important
You've probably encountered a situation where, when you click a link from a browser to a mobile app, you still get its web version. Of course, this isn't a critical issue, but it can negatively impact the user experience.

Agree that watching YouTube videos is much more convenient in a mobile application than in a web browser. Having become interested in a certain video from Google search results, you need to manually open the YouTube mobile application and spend time searching for the video you like. Deep links solve this problem!

A deep link is a type of link that points directly to a mobile app rather than a website or browser version. Deep links save users time and energy in searching for a specific page, which significantly improves the user experience. This type of link has become an important tool for both mobile app developers and marketers.

First of all, using deep links in the digital age has several benefits, from improving app visibility to achieving better reach and engagement. Today, there are three main types of deep links that you can use for your business:

Traditional deep links . These links direct the user to the mobile app only if the app is already installed when the link is clicked. Traditional deep links will not work for users who do not already have the app downloaded.
Deferred deep links : If the user does not have the mobile app installed, a deferred deep link will redirect the user to the download page in the App Store or Google Play Store.
Contextual deep links : These links are typically used to collect information about users to personalize the experience of interacting with the application.
Where and how exactly deep links can be useful for your business
Having looked at the benefits of using deep links, we can conclude that these links improve user experience and convenience at almost all stages. From downloading the app to interacting with it, from the first acquaintance to continuous use and performing targeted actions, deep links ensure that users remain satisfied at all times.

Below we've listed a few different ways you can use deep links to help you make your users even happier.

Linking multiple apps
This method allows users to move from one application to another, but deep linking only directs to a specific section or content. If your company has multiple applications, this will ensure that they work continuously.

Linking the application and the web browser
This method is useful because the link to the application is displayed directly on the website or in a specific section of it. For example: while viewing articles on your resource, the user can continue to read the content by downloading the application.

Linking your computer to the application
Such deep links help to expand the audience by attracting PC and laptop users. So, if a person likes your offer, product or brand, he will willingly download the mobile application to devote time to it not only at the computer. Thanks to this, you will attract even more sessions and increase user interest.

Linking the app to SMS
If you use SMS mailings as an additional promotion channel, then deep links will help here too. It is enough to send the user a short text message with the corresponding link. Do not forget to reinforce your message with a tempting offer: a promotion, a gift, a promo code.

Linking the app to email
Email marketing is an effective way to communicate with your audience and promote your business, used by 64% of small businesses. By combining email newsletters and deep links, you can help your users receive only relevant content.

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Linking social networks and applications
Social media is a channel that every modern brand uses. By publishing interesting content, engaging the audience with contests and interactive activities, brands increase their recognition and get a response in the hearts of the audience. Therefore, we recommend adding deep links to your social media accounts, which will direct additional traffic to your mobile application.

Deeplinks for referral links
Referral links help you track where your new audience came from. Maybe you ran a remarketing campaign. Maybe you’ve recently collaborated with bloggers. Either way, referral deep links allow you to use that data for further analysis and personalization.