How has Marketing evolved over the years?

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However, they often end up interfering in family and work relationships and setting a pace that we can no longer keep up with.

You may have already noticed, for example, how delivery apps like iFood and Uber Eats are tackling the challenges of delivery drivers, right? What about accommodation booking platforms like Airbnb that are criticized in cities for causing gentrification ?

What about social media, which creates the feeling of always being out (Fear of Missing Out or FOMO)? What about filters, which create a masked reality and affect people's mental health? And what about algorithms, which demand a frenetic pace of content production, allow the spread of fake news and influence elections in different countries?

What about the use of data by companies, which end up violating people's privacy and opening gaps for fraud and cyberattacks?

These are examples of how technology and hyperconnectivity affect belarus telegram screening our lives, not always for the better.

So, what the concept of Society 5.0 proposes is that smart technologies – smart homes, smart cities, smart watches, etc. – are used in the most diverse social spheres to truly improve people's lives, with a focus on efficiency and quality of life.

Marketing 5.0 therefore also follows this line, but from the perspective of companies, which can and should also contribute to the construction of this more inclusive and sustainable society.


Marketing evolved from product-centric (1.0) to consumer-centric (2.0), then to human-centric (4.0), then marketing entered the digital age (4.0), but now it is involved in the challenges that technology has brought to humanity. (5.0).